Tag: branding
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Nike’s “Why Do It?” Campaign: Marketing, Gen Z, and the Fear of Failure
Nike built its global image on the slogan “Just Do It,” encouraging people to push through challenges. But in its new campaign, the company flips the message, asking a very different question: Why do it? The ad speaks to the fears of younger consumers — fear of trying, failing, or looking “cringe” under the scrutiny…
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